Our webinar, the weeks before and the days after

The before and after flow, run on our own webinar: Nakimbe from our team, on Kennedy's stage, for his course creators, coaches, membership owners and small business owners.

Nothing here is posted, sent or scheduled. Every piece is a draft for YT's yes, one at a time, after the Super-PM's gate 2 premortem. Any piece that names Kennedy also waits for Kennedy's yes.

How to read the dates. The webinar is on Thursday 5 November 2026 (YT, 2026-09-29, on this page). Every piece is timed from the day of the talk, written W, with the calendar date beside it. "W minus 14" means fourteen days before it. The time of day is not set yet.

Who posts. A mix, as YT asked: some posts go out from YT's own page, some are collab posts co-posted by YT and Kennedy, and some are collab posts co-posted by the Review My Emails page and Nakimbe. The channel column says which. Every collab post waits for the co-poster's yes as well as YT's.

Where the words come from. Every email fact is a line from the talk itself (2026-09-24-script-elevated.md), which is already cited to the Almanac, and the citation travels with it. The only demo name is Sally Send, the talk's own character (demo-names.md). Hooks follow the hook sheet.

The CTA. Written as if the app is live on the day, because the webinar is the hard launch deadline (decision 2026-09-22-app-live-before-webinar). The main ask is reviewmyemails.com/get-started, the softer one is a call at calendly.com/reviewmyemails. If a post goes out while the app is still waitlist only, its first comment swaps to the WAITLIST line shown under it (decision 2026-09-28-cta-is-waitlist-15000-credits-for-now).

The plan at a glance

1. Lead-up posts

P1. Why this talk (Thu 22 Oct, W minus 14, collab, YT and Kennedy)

Hook pattern: the named moment. Rung: clean. Email facts: none.

Kennedy has spent years teaching people what to say in an email. The subject line. The story. The offer. The psychology that makes someone open, and buy.

On 5 November, he is handing his stage to Nakimbe from our team, for the other half of email. The half almost nobody teaches.

Does your email actually arrive? And is there still a real person on the other end to read it?

It is for course creators, coaches, membership owners and small business owners who already send, and send often. Kennedy taught you what to say. This is about making sure it lands.

The link to save your seat is in the first comment.

First comment: Save your seat: [registration link]

Notes: the two questions are Frame 1 of the talk, word for word. No story is invented for YT. If she has a true reason for doing this talk, it replaces the second paragraph.

P2. The list you are proud of (Sun 25 Oct, W minus 11, YT's page)

Hook pattern: curiosity, the thing that looks fine. Rung: clean. Email facts: Almanac 005.011.003, 005.011.001.

Your list says 10,000. A year from now, if you do nothing, only about 7,000 to 8,000 of them are still worth emailing.

A typical list goes bad at 20 to 30 percent a year. People change jobs and the work address stops existing. People abandon an inbox. People switch providers.

None of it is your fault. None of it means your emails are bad. It is just what happens to every list.

The hard part is that it never happens all at once. A little at a time, quietly, while the number on your dashboard only ever goes up.

On 5 November, Nakimbe from our team shows this live on Kennedy's webinar, on your own numbers. Link in the first comment.

First comment: Save your seat: [registration link]. Or see your own list today: sign up and your first 1,000 addresses are cleaned free inside your account, reviewmyemails.com/get-started. Rather talk it through first? Book a call: calendly.com/reviewmyemails

WAITLIST swap: Join the waitlist for 15,000 bonus credits: reviewmyemails.com/get-started

P3. The tiny bounce rate (Wed 28 Oct, W minus 8, YT's page)

Hook pattern: contrarian, with the fair line. Rung: clean. Email facts: Almanac 005.003.010.

"My bounce rate is tiny, so my list must be healthy."

A low bounce rate is good news. It just is not the whole story.

Plenty of mail servers say yes to every message, whether the mailbox is real or not. The server says got it, thanks, and your tool counts it as delivered. It looks perfect on the report.

If you sell to businesses, this matters most. On a typical business list, 15 to 35 percent of addresses sit on servers like that. The big consumer inboxes do not work this way, so a list of personal addresses sees far less of it.

The worst addresses on your list are usually the quiet ones. And the quiet ones never tell you to stop sending.

More on this at Kennedy's webinar on 5 November. Link in the first comment.

First comment: as P2.

Notes: the business-list line and the consumer-inbox line are both from 005.003.010. The consumer line is the fair line, and it matters here because much of Kennedy's audience sells to consumers.

P4. One week today (Thu 29 Oct, W minus 7, collab, Review My Emails page and Nakimbe)

Hook pattern: value. Rung: clean. Email facts: none.

One week today, Nakimbe from our team joins Kennedy for a talk on the quieter half of email.

You will leave knowing four things about your own list: how much of it is still there, whether a low bounce rate is hiding anything, whether your open rate can be trusted, and whether delivered means seen.

Bring a rough idea of how big your list is. You will want it.

Link in the first comment.

First comment: Save your seat: [registration link]

Notes: "one week today" is the real date, not a countdown trick. It runs once.

P5. The storage unit (Sat 31 Oct, W minus 5, YT's page)

Hook pattern: curiosity. Rung: clean. Email facts: Almanac 005.001.010, 020.014.003.

Sally Send stores 50,000 contacts. 15,000 of them are invalid or long gone.

Most email tools bill by how many contacts you store. So Sally is spending roughly a third of her bill on people who cannot buy from her. Every single month.

It is like renting three storage units and never opening one of them.

Clean those out, and on most tools the bill drops by about the same share. Her sales stay exactly where they were. And if your tool bills by emails sent instead, a smaller, real list still means fewer wasted sends.

Sally is the story of Kennedy's webinar on 5 November. Link in the first comment.

First comment: as P2.

Notes: Sally's numbers are the Almanac's own example in 005.001.010 (50,000 stored, 15,000 invalid, roughly 30 percent of the bill). Sally Send is a demo name.

C1. The morning after (Mon 2 Nov, W minus 3, YT's page, carousel)

Layout: A, an ordered process (carousel layouts). Rung: clean. No offer on any slide.

Post text: Four things, one talk. Link in the first comment. First comment: as P2.

2. The invite

E1. The host's invite (Thu 22 Oct, W minus 14, for Kennedy to use or ignore)

Kennedy's list is Kennedy's. We draft it and hand it over. We never ask for his list.

Subject: The half of email I do not teach

I have spent years teaching you what to say in an email. On 5 November, I am handing the stage to Nakimbe from the Review My Emails team, for the half I do not cover.

Does your email actually arrive? And is there still a real person on the other end to read it?

You will leave knowing how much of your list is really still there, and what to do about it. Bring a rough idea of how big your list is.

Save your seat: [registration link]

Notes: in Kennedy's first person, so it only goes out if he wants it. He will rewrite it in his own voice, which is better.

E2. Our invite (Sat 24 Oct, W minus 12, our own email, opted-in contacts only)

Only people who asked to hear from Review My Emails. Nobody from a bought, scraped or cold list. Sending email is red in CLAUDE.md, so YT sends it or it does not go.

Subject: Kennedy's stage, our half of email

On 5 November, Nakimbe from our team joins Kennedy for a talk on the quieter half of email: whether your messages arrive, and whether there is still a real person on the other end.

It is the talk we would give you over coffee. How much of your list is still there. Why a low bounce rate can hide the worst addresses. Why your open rate is noise. And why delivered does not mean seen.

Save your seat: [registration link]

Yanna-Torry Aspraki Review My Emails

3. Reminders

Kennedy's platform most likely sends these. We give him our wording and send nothing ourselves.

• R1, confirmation (on register): You are in. [Date, time in your time zone]. Add it to your calendar: [calendar link]. One thing to have ready: a rough idea of how big your list is.
• R2, the day before: Tomorrow, Nakimbe shows you how much of your list is really still there, on your own numbers. [Time]. [Join link]
• R3, the hour before: We start in an hour. [Join link]

P6. Today (W, Thu 5 Nov, morning, collab, YT and Kennedy)

Today, on Kennedy's webinar, Nakimbe from our team talks about the floor the whole house stands on. Your list.

You do not need a bigger list. You need one you can trust.

Link in the first comment.

First comment: Join here: [registration or join link]

Notes: the second line is the talk's headline (Frames 44 and 51), no email fact.

4. Follow-up, by what people did (Fri 6 Nov, W plus 1)

Who sends: Kennedy's platform, unless the person gave their details to Review My Emails or agreed on the form to hear from us. If nobody knows, nothing goes out until it is checked.

The price window is not set. The attendee prices are for webinar attendees only (WEBINAR-RULES). How long they hold after the talk, and whether replay viewers get them, is YT's call and is not decided. Every draft below leaves it as [until when], and none of them invents a deadline.

F-A. Asked a question (a short personal note)

Hi [first name], thank you for your question on Kennedy's webinar about [their question]. Here is the fuller answer: [the answer, from the Almanac, with its link]. If it would help to look at your own list together, here is a time to talk: calendly.com/reviewmyemails.

Nakimbe, Review My Emails

Notes: written by a person, one at a time, from the question log. The answer comes from the Almanac or it is not given.

F-B. Stayed to the end (heard the offer)

Subject: The three ways in, from Kennedy's webinar

Thank you for staying to the end with Kennedy and me. Here are the three ways in, as promised.

1. Open your account and your first 1,000 addresses are cleaned free, right inside it: reviewmyemails.com/get-started
2. The Essentials Audit, normally $600, $540 for webinar attendees. We read your whole list and your setup, and hand you what to keep, what to watch and what to stop, and why.
3. The Full Audit and Strategy, normally $1,500, $1,350 for webinar attendees. Your list, your reputation, your authentication, with a plan to fix what is cracked.

Take either audit, and the cleaning credits you add to it are 10 percent off too. The attendee prices hold [until when].

Full disclosure, I work with the Review My Emails team, so yes, I'm biased. That's also why I know exactly what these audits find.

Rather talk it through first? Book a call: calendly.com/reviewmyemails

The replay: [replay link]

Nakimbe

Notes: the prices, the credits line and the disclosure are word for word from WEBINAR-RULES. Credits bought alone are never discounted, so the email never says they are. The audit links point at /magic once the developers build it (RME-62). Until then the audits go through the call.

F-C. Left early (missed the offer)

Subject: The part you missed

Thank you for coming to Kennedy's webinar. You left before the end, so here is the part you missed, in plain words.

Your list goes quiet a little every year, and your dashboard will not tell you. The fix is to know, for every address, whether to keep it, keep an eye on it, or stop emailing it. And why.

[Then the three ways in, the price line and the disclosure, word for word as F-B.]

The replay: [replay link]

F-D. Registered, never came

Subject: The replay, and the one sentence to take from it

You saved a seat for Kennedy's webinar and could not make it. Here is the replay: [replay link].

If you only take one sentence from it, take this one. You do not need a bigger list, you need one you can trust.

Nakimbe

Notes: no offer in the first message. The replay itself carries it.

P7. Thank you (Fri 6 Nov, W plus 1, collab, YT and Kennedy)

Thank you, Kennedy, for handing Nakimbe your stage yesterday, and thank you to everyone who came and asked such good questions.

The line people wrote down most: you do not need a bigger list, you need one you can trust.

If you missed it, the replay is in the first comment.

First comment: The replay: [replay link]. Or see your own list today: sign up and your first 1,000 addresses are cleaned free inside your account, reviewmyemails.com/get-started

Notes: "the line people wrote down most" is only true if the questions or chat show it. If not, it becomes "The one line to take from it". No prices in a public post.

5. Replay cuts

Only if the talk is recorded and Kennedy agrees we can post it. The talk is live, so each clip is cut from the recording at a hold point. No render or MP4 is made here.

Every clip post: one line of caption, the Almanac number named in the post text, and the link in the first comment to the Almanac answer and to reviewmyemails.com/get-started. One clip a week, never two in a row on the same day.

C2. The talk in eight slides (Sun 15 Nov, W plus 10)

Layout A. One slide each: the floor of the house, decay, the quiet ones, the open rate, the bill, delivered is not seen, keep, watch or stop, and the headline. Each slide text is lifted from the frames above with its citation. No prices.

W1. The written recap (Thu 19 Nov, W plus 14)

The talk as a short article on the Review My Emails page, one heading per section, every fact linked to its Almanac answer. No prices. It ends on the headline and the two CTAs.

Gaps to settle before anything goes live

1. The time and the registration link. The date is set, Thursday 5 November 2026 (YT, 2026-09-29). The time and the link are not in the repo yet.
2. Is the talk recorded, and can we post the replay and clips? Kennedy's call. Without it, section 5 does not happen.
3. Who holds the registration list, and who agreed to hear from us? Decides who sends each follow-up.
4. How long the attendee prices hold, and whether replay viewers get them. YT's call. Every draft leaves it blank.
5. Kennedy's yes on every post that names him (P1, P2 to P7, E1, K1 to K7, C1, C2, W1).
6. Nakimbe's LinkedIn presence. Some posts are collabs between the Review My Emails page and Nakimbe (YT, 2026-09-29), so Nakimbe needs a profile to co-post from. Whether it exists, and who runs it, is not in the repo.
7. The CTA on the day. LIVE or WAITLIST, decided by whether the app is open. Each first comment carries both.
8. The /magic offer page is a design-only shell until the developers build it (RME-62), so no piece links to it yet.