The whole script, today and proposed

No spoken words. A picture only.

Thank you, Kennedy. And thank you all for having me.

I am Nakimbe, and I am part of the team at Review My Emails.

Kennedy has spent years teaching you the hardest part of email. What to say.

The subject line. The story. The offer. The psychology that makes someone open, and buy.

I am not here to touch any of that. He is far better at it than I am.

Let me tell you what we see, doing this every single day.

Nine times out of ten, when someone's email stops working, the list is the culprit.

And when the list is the problem, nothing else fixes it on its own. Not new copy. Not a new subject line. Not a fancier tool.

Nothing works until the list is sorted.

Let me start with the number you are proud of. The one on your dashboard. For Sally, it says fifty thousand.

Ten thousand. Fifty thousand. A hundred thousand. Whatever it says, that number is NOT how many people you are reaching.

The GAP between the number you store and the people you actually reach. That is where the money quietly leaks out.

So let me show you what is hiding in that gap. How it goes bad. Why you cannot see it. And then exactly what to do about it.

Here is the first thing. It surprises people most, so let me make it feel normal first.

A list is not a thing you build once and own forever. It is ALIVE. And a slice of it goes quiet every single year.

Think about the contacts in your phone. Old numbers. People you will never call. Someone who changed their number three phones ago.

Your email list is exactly like that.

So how FAST does it happen?

Picture ten people on your list. By this time next year, two or three of them are gone.

So if you have ten thousand today and you do nothing, only about seven to eight thousand are still worth emailing a year from now.

And it does not stop. Run that same rate forward, year after year. Leave a list completely alone, and within just a few years, more of it is gone than still there.

A list is like milk. It does not get better with age.

It is so easy to miss because it never happens all at once. A little at a time. Quietly. While the number on your dashboard only ever goes UP. Sally's still says fifty thousand, and she still hits send on all of them.

But do not take my word for it. Let me show you. On your own numbers.

On a business list, this can be fifteen to thirty five percent of your addresses. Sitting on servers that accept everything, and confirm NOTHING.

Picture twenty business contacts. Three to seven of them could be sitting on servers like that.

So a beautiful, low bounce rate can be telling you nothing at all.

Now you might say, fine. I will just watch who opens, and email the rest less.

I have bad news about your open rate too. And about Sally's.

It is wrong in BOTH directions. And it comes from across the whole industry.

The one signal you can actually check is the address itself, whether it is real and reachable.

Now let me change gears completely, and leave deliverability behind. This next one is about your INVOICE.

Think of a storage unit. You pay rent on it every month, to keep boxes you are never going to open. That is a bloated list.

Here is why. Most email tools charge you by how many contacts you STORE. Not by how many emails you send.

So every dead address, every person who moved on, every one that was never real, is a line on your bill. Every single month.

Say you store fifty thousand contacts, like Sally, and fifteen thousand of them are invalid or long gone. You are spending roughly a THIRD of your bill on people who cannot buy from you.

That is like renting three storage units, and never opening one of them.

Clean those out, and on most tools the bill drops by about the same share. Your sales stay exactly where they were.

So a clean list is healthier. And it is CHEAPER. You stop paying to store and send to ghosts. Sally has been paying to send to fifteen thousand of them.

Deletes. Ignoring you. Sending you to a secondary inbox they never read. Marking spam. Never replying. Those all tell them people do NOT.

And they grade you against yourself, and against senders like you.

It is a rating. And you are being marked against EVERYONE else.

And here is the part that catches almost everyone.

When someone marks your email as spam, you usually never find out WHO. Often, you never find out at all.

The fix is simple. Stop emailing the ones who never open. And let people go CLEANLY when they ask.

Those are not the same thing at ALL. Delivered only means a server accepted the message. It does not mean a single person saw it.

I will not guess your number today. It depends on your domain, your setup and your history. And anyone who quotes you one without reading your list is GUESSING.

And here is the easy one to miss, sitting right inside your own tool.

That tab, the one that might even say deliverability, is really a DELIVERY tab. It shows you what got accepted. What got seen is somewhere else.

Microsoft has a free one too, called SNDS. It shows how Outlook and Hotmail rate your sending.

They are the closest thing to the truth you can get. And even they have LIMITS. They only show once you send enough. And SNDS only shows your own sending if you are on a dedicated IP, and most senders share one.

So the honest homework is simple. Stop reading your delivered number as if it were your inbox number. Go look at the signals the providers actually hand you.

What I can tell you is the DIRECTION. The cleaner your list, the more of your real, wanted email actually lands.

I have just spent a while on what goes wrong. So let me be completely clear about the good news.

None of this means email is broken. None of it means you did anything wrong.

A list going quiet over time is as NORMAL as a garden growing weeds. You do not stop gardening. You just tend it. Sally never did. She just kept sending.

And tending beats rescuing. A gardener who pulls a few weeds each season never faces a jungle.

A quick clean TWICE a year beats the once-a-year moment where you sit there thinking, oh no, is something wrong with my email?

Before I close, one more thing.

Look at your own number again, the one that just split on screen. That GAP is exactly what we fix. You just saw Sally's. Now it is yours. And there are three ways to do it, depending on how much you want to hand off.

The first one is free. Open your account, and your first thousand addresses are cleaned FREE, right inside it. You see your own keep, watch and stop list. Today. Just proof.

The second is the Essentials Audit. It is normally SIX hundred.

For you, TONIGHT, it is five hundred and forty.

We look at your list and your setup, test where your mail lands, and walk you through your next steps on a call. The cleaning itself is credits you add on top, at ten percent off tonight.

Full disclosure, I work with the Review My Emails team, so yes, I'm biased. That's also why I know exactly what these audits find.

The third is the Full Audit. Normally fifteen hundred,

for you thirteen hundred and fifty. The deep one. Your list, your reputation, your authentication. The whole floor of the house, checked. With a plan to fix what is CRACKED.

And if you take either audit tonight, the cleaning credits you add to it are ten percent off too.

Wherever you start, the first step is the same. A real look at your real list. Not a number I guessed on stage.

That is the FLOOR the whole house stands on. And it is the one thing almost nobody is watching.

Nine times out of ten, it is also the thing quietly holding your results back. And it is the easiest of them all to fix.

So if you take one sentence home tonight, take this one. You do not need a bigger list, you need one you can TRUST.

Look after your list, and it will look after your BUSINESS.

Thank you. I would love to take your questions.